Top 4 Marketing Automation Tools to Boost Your WordPress Website

Do you use marketing automation tools on your WordPress site or WooCommerce webshop?

Digital marketing has grown more and more and through it, you can implement a series of strategies to leverage your virtual project, ranging from content production, social media management, sending emails to paid traffic. 

To put all digital marketing strategies into practice, it takes a lot of work, study, analysis of metrics and, of course, a lot of planning. 

And to help you put all your daily planning into practice, you can count on marketing automation tools.

So, in this post, you will check out 4 marketing automation tools to supercharge your WordPress or WooCommerce virtual store.

Why use marketing automation tools in your company?

By using marketing automation tools in your company, you can improve your time management, optimize your tasks and even increase the chances of increasing lead generation and conversions.

RD Station

RD Station is one of the most famous tools in Brazil. The purpose of this platform is to help your marketing team generate more leads for your business. But RD Station goes beyond marketing and also has exclusive products for your company’s CRM. Thus, you can also organize and optimize all the processes carried out by your commercial team.

However, in this post, you will only check out the features of the RD Station Marketing tool:

• Thinking of using email marketing to get closer to your customers? RD Station Marketing has an email marketing tool with more than 100 themed email templates for you to win or keep your customer engaged. In addition, you can conveniently modify the layout of your email or add new features using the drag-and-drop editor.
• The email marketing tool also allows you to segment your lead base, so you are more likely to increase your email open rate. Another advantage of this tool is that you can schedule and automate the sending of emails whenever necessary.
• A good landing page can make a difference in your business! That’s why RD Station has a landing page creation feature. Through this tool, you can create and publish your landing pages in just a few clicks.
• To facilitate the creation of pages that will win new leads, RD Station has 120 templates for you to be inspired by when creating your sales page.
• RD Station Marketing also has a marketing automation tool so that you can optimize your tasks and guide your potential customers on a real buying journey, ranging from sending a good marketing email to holding online events. .
• Do you want to have more practicality when organizing your customers? With the lead scoring tool, you can give points to your contacts, making it easier to prioritize who is really interested in your products and services.
• RD Station Marketing is compatible with WordPress and you can try the tool for free for 10 days.

Interested in this digital marketing automation tool, after the free trial, you can purchase it for R$19 per month.

Sitechecker

Sitechecker is an ideal platform for anyone who wants to boost the SEO of their WordPress or WooCommerce webshop . With both paid and free tools, you can choose what best fits your virtual project. Check out some features of this digital marketing automation tool:

• Conduct a complete SEO audit of your website. Check your website for technical errors, as well as analyze your WordPress traffic, security, speed and position.
• Constantly monitor your website’s SEO. This way you will be able to see any content changes made to your website. With this tool, you can also track changes to robots.txt file, meta tags, and more.
• With Sitechecker, you get instant email notifications when there are issues with any page on your site when your valuable pages become unindexed.
• Track the positions of your content. With this tool, you will be able to analyze the positions of your website by keywords, in Google, Bing, Yahoo and more.
• Do you use backlinks to make your site more relevant? Through Sitechecker, you will be able to track the status of the backlinks you have built to the website and receive email notifications if the backlinks disappear, and even analyze which backlinks bring the most results to your website.

All of Sitechecker’s features will be your ally when optimizing your pages and posts for Google and other search engines, as you can constantly audit and monitor your site’s performance. Interested? You can purchase the tool from $23 monthly.

HubSpot

HubSpot is yet another marketing automation tool option for your WordPress site or WooCommerce webshop. And unlike the previous options, HubSpot has a plugin available in the official WordPress repository for those who want to use the tool for free. The plugin has 200,000 active installs and a 4.5 star rating.

From now on, you can check the main features of this plugin:

• To increase your chances of conversions, HubSpot has an email marketing feature. The tool has more than 20 email templates for you to get inspired and create amazing emails using the builder that allows you to drag and drop new features.
• The email marketing tool also allows you to automate and schedule the sending of emails. Plus, you can use it to run A/B tests to increase click-through and email open rates.
• In addition to email marketing, HubSpot has a chat feature to get you even closer to your leads and customers.
• Using forms or pop-ups is an excellent way to better understand the desires of your users and customers. With that in mind, HubSpot has a form and popup builder where you can customize colors, typography, and more.
• Do you want to better understand which marketing actions bring the best results to your virtual project? The plugin has built-in marketing tools, which allows you to analyze how your website traffic is doing and how your email campaigns are performing, and much more. All this in just one report.

Did you like this tool and want to have access to all its features? You can purchase a plan starting at $45 per month.

Semrush

Semrush is the fourth marketing automation tool to power your WordPress . The focus of this tool is to make your content and pages even more attractive to your users and customers using a series of SEO techniques.

Like other platforms listed in this post, you can also test the tool for free for 7 days before deciding if it’s worth using in your virtual project.

Check out the main features of this tool:

• The platform allows you to analyze and monitor all the pages of your website, so it is easier to evaluate what can be improved in your WordPress.
• Do you have questions about which keyword to choose when creating your content? Semrush has a feature that allows you to find the best keywords to produce compelling content.
• Do you know how your pages are positioning on Google and other search engines? With this platform, you can monitor your growth quickly and easily.
• Do you usually evaluate the quality of the content that is published on your pages and posts? Semrush is able to evaluate the performance of your content according to the best SEO techniques and thus suggest improvements that will help improve your site’s positioning on Google and other search engines.
• Paid traffic is currently a great way to drive more users to your landing pages, and to help you create successful campaigns, Semrush relies on keyword research.
• Another advantage of this digital marketing automation tool is that you can track the performance of your competitors.
• And if your company is also present on social media, you can count on the social media management tool, which serves to analyze data and schedule publications.

These were just some of the features available on the Semrush platform. To use all the features, just purchase your plan. Currently, the cheapest plan costs $119.95 monthly.

Conclusion

Throughout this post, you can get a closer look at 4 great marketing automation tools to supercharge your WordPress.

The purpose of these tools is to make the day to day of your marketing team or company more practical. Thus, you optimize your time and can have more time to take care of other areas of your company.

Before choosing one of the tools, do a good planning. The first step is to understand what your needs and those of your company are. Thus, it will be easier to choose the tool with the best cost-benefit.

If you want to know more about how to improve your company’s digital marketing, take the opportunity to check out our marketing content section . In this space, you will find a series of incredible tips to help your virtual project grow.

We hope that this content may have helped you to find the best tool for your WooCommerce website or online store.

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